Job Overview

Vibrant Campaigns is a dynamic and innovative event marketing company dedicated to creating unforgettable experiences for our clients and their guests. We specialize in orchestrating events that exceed expectations and leave a lasting impression. As we continue to grow, we are seeking a passionate and driven Sales Representative to join our team.

Job Summary:
As a Marketing Associate, you will play a crucial role in driving attendance and engagement for our events through strategic marketing initiatives. Working closely with the marketing team, this individual will be responsible for developing and executing comprehensive marketing campaigns, leveraging various channels to promote our events and maximize participation. The ideal candidate is passionate about events, possesses strong marketing acumen, and thrives in a fast-paced environment.

Key Responsibilities:

• Collaborate with the marketing team to develop integrated marketing strategies for each event, aligning with overall business objectives and target audience demographics.
• Plan and execute multi-channel marketing campaigns to drive awareness, registration, and attendance for events.
• Engage with face to face prospective attendees. Foster conversations, address inquiries, and build excitement around upcoming events.
• Identify and establish partnerships with relevant organizations to extend event reach and amplify marketing efforts. Negotiate promotional opportunities and cross-promotional activities to maximize exposure.
• Monitor, track, and analyze key performance metrics related to marketing campaigns. Provide regular reports and insights to inform marketing strategy optimizations.
• On-Site Support: Assist with on-site event marketing activities, including signage placement, registration support, attendee engagement, and coordination with vendors and sponsors.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 2+ years of experience in marketing, with a focus on events or related industries preferred.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms, including email marketing software, social media management tools, and analytics platforms.
• Creative thinker with the ability to generate innovative marketing ideas and campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Detail-oriented with excellent organizational and project management skills.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.